基于微信公众平台的学习资源推送与营销的研究现状
摘要
微信公众平台无论在数字营销上还是在学习资源推送上都有着重要的地位。通过收集相关文献，进行分析、对比，对基于微信公众平台的学习资源推送与营销的研究现状进行研究与概述。目前基于微信公众平台的学习资源推送与营销研究都比较关注内容设计与推送的频率。但是基于行动的研究比较少，本研究可以为后续的应用和研究提供参考。
Abstract
We Chat public platform has an important position in digital marketing and learning resources sending. By collecting and research literature, Overview research the present research situation of learning resources sending and marketing based on We Chat public platform. The present study is focused on content designing and sending frequency. But based on action research is less, this research can provide reference for the application and research of follow-up.
关键词：微信；微信公众平台；学习资源；营销；
Key words: We Chat; We Chat public platform; Learning resources; Marketing;
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